6/10/2023 0 Comments Swizz beatz one man band man![]() ![]() ![]() The celebrities of yesteryear were paid to put their names on products. Swizz’s deal marks the latest step in the evolution of the monetization of fame. “He started talking to me in that way,” Swizz recalls, “And I was like, ‘Wow.’ I said, ‘I wasn’t thinking about doing another corporate situation like that.’ He was like, ‘Hey, I think it’d be great that we team up, and activate not only No Commission, but whatever you want to do on the creative front on the global scale … and see how we can insert this type of creativity that you have, in the overall company.” “We’re not sponsoring something just for logos. “This is the type of way that we want to move the company,” Dolan told him. Shortly thereafter, Swizz received a call from Dolan, who’d been immensely impressed with No Commission-and its founder. Swizz brought his disparate worlds together, with DMX and Kehinde Wiley mingling under the same roof. He was putting together the first edition of No Commission-in his art fair, creators keep 100% of the proceeds of sales of their work-when he got a call from someone at Bacardi offering to sponsor the event.Īfter a few rounds of negotiation, which included Swizz pushing back on the use of Bacardi logos at the event, the liquor giant came on as a sponsor for No Commission’s debut at Miami’s Art Basel extravaganza. Swizz first linked up with Bacardi during his last “winter break” from OPM, which is taught in three chunks of three weeks each. What this class does is it allows you to continue the growth of that business.” “Most of the people already have an MBA and they’re already billionaires and hundred-millionaires. “They all, you know, fly their planes to class-they’re all people that own oil companies,” says Swizz of his classmates. ![]() The nine-week on-campus course is only open to executives at companies with annual sales of at least $10 million, and all candidates must hold “a significant equity stake in their firms” (Swizz qualified through his deal with Monster). Most recently, Swizz was accepted into Harvard Business School’s OPM extension program (Owners, Presidents, Management). In addition to continuing his production work, the last several years have seen Swizz land deals with Lotus, Reebok and headphone company Monster (he married Keys in 2010 and the couple now have two children Swizz has two other children from his previous marriage and a fifth from a different liaison). He has yet to release a formal follow-up, likely because he found so many other ways to occupy his time. In 2007, he released his solo debut, One Man Band Man, with guest appearances from fellow Cash Kings Snoop Dogg and Lil Wayne. Swizz soon started producing for other acts from Beyoncé to 50 Cent and launched his own record label. “You know it’s Swizzy when it’s bouncing.” “He’s always got some crazy knocking beat,” DMX told me in 2008, when I first profiled Swizz for FORBES. He got his start producing for artists at his uncles’ Yonkers-based record label, quickly scoring a smash with DMX’s “Ruff Ryders’ Anthem.” The bombastic ballad propelled the rapper’s debut album, It’s Dark and Hell Is Hot, to quadruple-platinum status within a year and a half of its release. He grew up in the Bronx, the son of a black Muslim father and a Christian mother of Puerto Rican descent. Swizz, now 37 years old, has been talking to those consumers for more than two decades. Let’s not just pay people to just stand in the poster with the drink.” “Let’s not just pay people to hold drinks in their hands. “We’re challenging all of our brands to get creative and get disruptive,” he says, now settling onto a graffiti-covered Eames chair beneath the pride and joy of his Dean Collection: a 40-foot-tall wood sculpture by the artist Kaws. In exchange, Bacardi gets to bring Swizz’s cultural clout into its fold-along with his unorthodox approach to marketing. The multi-year, multimillion-dollar, incentive-laden pact includes a share of Bacardi’s profits (the privately-held company boasts annual revenue in excess of $5 billion). 19 spot on our Hip-Hop Cash Kings list.īut the Bacardi gig could be his most lucrative yet. A Grammy-winner once dubbed “the best rap producer of all time” by Kanye West, Swizz has penned beats for Whitney Houston and Jay Z, developed partnerships with brands including Reebok and Lotus, and regularly gets six-figure checks to perform as a rapper or DJ-part of the reason he raked in $10.5 million this year, good for the No. ![]()
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